SEO report for mattcutts.com
https://mattcutts.com/ · checked Sun, 01 Nov 2026 17:08 GMT
Fix these first
- Mobile viewportcritical
No viewport meta tag – the page won't fit phones.
Fix: Use <meta name="viewport" content="width=device-width, initial-scale=1"> and allow zoom.
- XML sitemaphigh
No XML sitemap found at /sitemap.xml or in robots.txt.
Fix: Create an XML sitemap listing every page and submit it in Google Search Console.
- Meta descriptionhigh
No meta description – Google will pick text from the page.
Fix: Write a 140–155 character description that answers the searcher's question and invites the click.
- Entity clarityhigh
No Organization / LocalBusiness structured data – search engines and AI have to guess who runs this site.
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
- JSON-LD present & validhigh
No JSON-LD structured data.
Fix: Add JSON-LD describing the business and the page (Organization/LocalBusiness, WebSite, WebPage or Article, BreadcrumbList).
- Title tagcritical
“www.mattcutts.com”
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
- H1 headingcritical
“You might want Matt's blog .”
Fix: Use one H1 that states the page topic with its main keyword.
- www / non-wwwmedium
Both www.mattcutts.com and mattcutts.com load without redirecting – Google may see duplicate sites.
Fix: Pick one version (with or without www) and 301-redirect the other to it.
Real-world speed Google PageSpeed
Loading Core Web Vitals from Google… this can take up to 30 seconds.
Authority & backlinks
Looking up which websites link to mattcutts.com…
Indexing & crawling 73%
Can search engines reach, read and index this page?
- ✓
Status codecritical
The page returned HTTP 200.
- ✓
Indexablecritical
No noindex instruction – the page can appear in search.
- ✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
- ✗
XML sitemaphigh
No XML sitemap found at /sitemap.xml or in robots.txt.
Fix: Create an XML sitemap listing every page and submit it in Google Search Console.
- !
Canonical URLhigh
Canonical: http://www.mattcutts.com/
Points to a DIFFERENT address – Google will probably index that one instead of this page.
The canonical uses http:// although the page is on https://.
The canonical uses the other www / non-www version of your domain.
Fix: Add <link rel="canonical" href="(this page's full URL)"> – only point it elsewhere for true duplicates.
- ✓
Redirectshigh
Loads directly with no redirects.
- ✗
www / non-wwwmedium
Both www.mattcutts.com and mattcutts.com load without redirecting – Google may see duplicate sites.
Fix: Pick one version (with or without www) and 301-redirect the other to it.
Search snippet & sharing 21%
How the page looks in Google results and when shared.
- !
Title tagcritical
“www.mattcutts.com”
About 173px of Google's ~580px desktop width – short; use the space.
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
- ✗
Meta descriptionhigh
No meta description – Google will pick text from the page.
Fix: Write a 140–155 character description that answers the searcher's question and invites the click.
- ✗
Faviconlow
No favicon linked.
Fix: Add a square favicon at least 48×48px.
- ✗
Languagelow
No lang attribute on <html>.
Fix: Add lang="en-GB" (or your language) to the <html> tag.
Content quality 53%
Is there enough clear, useful text that matches what the page targets?
- ✗
Word countmedium
187 words of main content (menus and footer excluded).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
Fix: Add genuinely useful content: key service pages usually need 400+ words to answer what customers ask.
- ✓
Readabilitymedium
Flesch reading ease 58 (fairly easy), about 14 words per sentence.
- !
Topic focushigh
1 of 2 title keywords appear in the main content (missing: www).
Fix: Use your main title phrases naturally in the opening paragraph and headings.
- !
H1 headingcritical
“You might want Matt's blog .”
The H1 shares no keywords with the title.
Fix: Use one H1 that states the page topic with its main keyword.
- !
Heading structuremedium
1 headings for 187 words.
Levels are in order.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
- ✓
Text-to-code ratiolow
47% of the HTML is visible text.
AI search readiness 38%
Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?
- ✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
- ✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
- ✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
- ✗
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
- ✗
Entity clarityhigh
No Organization / LocalBusiness structured data – search engines and AI have to guess who runs this site.
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
- ✗
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
- ✗
Trust pages (E-E-A-T)medium
No links found to about, contact or privacy pages.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.
Structured data 0%
Machine-readable facts for rich results and AI.
- ✗
JSON-LD present & validhigh
No JSON-LD structured data.
Fix: Add JSON-LD describing the business and the page (Organization/LocalBusiness, WebSite, WebPage or Article, BreadcrumbList).
Links 81%
Internal linking, anchor text and broken links.
- !
Internal linkinghigh
3 internal and 3 external links.
Fix: Link to your most important pages from this page with descriptive text.
- ✓
Anchor text qualitymedium
No link text points to two different pages.
- ✓
Broken links (sample)high
Checked 2 internal link(s).
No broken links found.
1 link(s) point to a redirect – link to the final address instead.
Performance 93%
Speed signals from the HTML and server. Real-user Core Web Vitals load below.
- ✓
Server response (TTFB)high
376 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
- ✓
HTML sizemedium
2 kB of HTML.
- ✓
Compressionmedium
Compressed with gzip.
- ✓
Render-blocking resourceshigh
0 blocking script(s) and 0 stylesheet(s) in <head>.
- ✓
Scripts & third partiesmedium
1 script tag(s); files loaded from 0 other domain(s).
- ✓
Imagesmedium
1 image(s).
All images reserve their space.
0 use WebP/AVIF or responsive srcset.
- ✗
Cachinglow
No Cache-Control header.
Fix: Set Cache-Control so browsers and CDNs can reuse the page.
- i
HTTP/3low
Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.
Security 67%
Visitor safety signals that browsers and Google check.
- ✓
HTTPScritical
Secure HTTPS with no mixed content.
- ✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
- ✗
HSTSmedium
No Strict-Transport-Security header.
Fix: Add Strict-Transport-Security: max-age=63072000; includeSubDomains.
- ✗
Security headerslow
Present: none.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
- ✗
Server fingerprintlow
X-Powered-By reveals “W3 Total Cache/0.9.1.3”.
Fix: Remove X-Powered-By so attackers can't see your software versions.
Mobile & accessibility 20%
Usable on phones and by everyone – Google indexes the mobile version.
- ✗
Mobile viewportcritical
No viewport meta tag – the page won't fit phones.
Fix: Use <meta name="viewport" content="width=device-width, initial-scale=1"> and allow zoom.
- !
Image alt textmedium
1 of 1 images have no alt attribute.
Fix: Describe each meaningful image in its alt attribute (use alt="" for decorative ones).
- ✓
Link nameslow
Every link has a readable name.
- ✗
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Local SEO not scored
This site doesn't look like a local business, so these checks are shown for information and not scored.
- i
LocalBusiness markuphigh
No LocalBusiness structured data.
- i
Contact details on pagemedium
No phone number found.
No postcode found (fine for service-area businesses).
- i
Map & directionslow
No map or directions link.