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SEO report: modelcontextprotocol.com.cn scores 70/100

Fix these first

Meta descriptionhigh
No meta description – Google will pick text from the page.
Fix: Write a 140–155 character description that answers the searcher's question and invites the click.
Write one free with the AI title & description writer
Read the guide: how to write meta descriptions
See the details
HTTP → HTTPS redirecthigh
http:// does not redirect to https://.
Fix: 301-redirect all http:// requests to https://.
Read the guide: fixing a "Not secure" warning
See the details
Title tagcritical
“什么是模型上下文协议 (MCP)？ - Model Context Protocol - MCP 模型上下文协议”
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
Preview and measure your title with the free title tag checker
Read the guide: how to write title tags
See the details
Open Graph & social cardsmedium
Open Graph title or image missing.
Fix: Add og:title, og:description, og:image (1200×630 PNG/JPG, absolute URL) and twitter:card=summary_large_image.
Make the tags with the free Open Graph generator
Read the guide: does social media help SEO?
See the details
Word countmedium
125 words of main content (inside <main>).
Fix: Add genuinely useful content: key service pages usually need 400+ words to answer what customers ask.
Count words and keywords with the free word counter
Read the guide: how to write SEO content
See the details
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
Read the guide: how to write SEO content
See the details
Trust pages (E-E-A-T)medium
Links found to about; missing contact and privacy.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.
See the details
Scripts & third partiesmedium
134 script tag(s); files loaded from 3 other domain(s): pagead2.googlesyndication.com, cdn.jsdelivr.net.cn, mintcdn.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
Read the guide: Core Web Vitals
See the details

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Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to modelcontextprotocol.com.cn…

Indexing & crawling 94%

Can search engines reach, read and index this page?

✓
Status codecritical
The page returned HTTP 200.
✓
Indexablecritical
No noindex instruction – the page can appear in search.
✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
!
XML sitemaphigh
Sitemap found at https://modelcontextprotocol.com.cn/sitemap.xml with 147 URLs.
Not declared in robots.txt.
This page is listed in it.
Most recent lastmod: 2026-08-29.
Fix: Add a 'Sitemap:' line to robots.txt, list every indexable page and include accurate lastmod dates.
Make one with the free XML sitemap generator
Read the guide: XML sitemaps
✓
Canonical URLhigh
Canonical: https://modelcontextprotocol.com.cn/docs/2026-07-28/getting-started/intro
Points to this page (self-referencing).
✓
Redirectshigh
1 redirect before the page loaded.
https://modelcontextprotocol.com.cn/ → https://modelcontextprotocol.com.cn/docs/2026-07-28/getting-started/intro
A single redirect to your preferred address is normal; just make sure your own links use the final address.
✓
www / non-wwwmedium
www.modelcontextprotocol.com.cn isn't in use (HTTP 525).

Content quality 58%

Is there enough clear, useful text that matches what the page targets?

✗
Word countmedium
125 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
Fix: Add genuinely useful content: key service pages usually need 400+ words to answer what customers ask.
Count words and keywords with the free word counter
Read the guide: how to write SEO content
i
Readabilitymedium
Reading-ease scores only work for English; this page is lang="zh-hans".
!
Topic focushigh
3 of 6 title keywords appear in the main content (missing: model, context, protocol).
Fix: Use your main title phrases naturally in the opening paragraph and headings.
Find the phrases people search with the free keyword generator
Read the guide: how to write SEO content
✓
H1 headingcritical
“什么是模型上下文协议 (MCP)？”
!
Heading structuremedium
17 headings for 125 words – a lot for the amount of text.
Levels are in order.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
Read the guide: the on-page SEO checklist
✗
Text-to-code ratiolow
1% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 66%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
✓
llms.txtlow
/llms.txt found.
✗
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
Read the guide: how to write SEO content
!
Entity clarityhigh
Identified as: Organization.
No sameAs links to official profiles (Google Business Profile, LinkedIn, Facebook, Companies House…).
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
Make the code with the free local business schema generator
Read the guide: schema markup
✓
Freshness signalsmedium
The page shows when it was published or last updated.
✗
Trust pages (E-E-A-T)medium
Links found to about; missing contact and privacy.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.

Structured data 75%

Machine-readable facts for rich results and AI.

!
JSON-LD present & validhigh
1 JSON-LD block(s): Organization, ImageObject, WebSite, WebPage, BreadcrumbList, ListItem, Article, TechArticle.
Block 1: no schema.org @context
Fix: Add JSON-LD describing the business and the page (Organization/LocalBusiness, WebSite, WebPage or Article, BreadcrumbList).
Make valid code with the free schema generator
Read the guide: schema markup
✓
Required propertiesmedium
Key types include Google's required properties.
Recommended but missing: Article.datePublished, Article.author.
✓
Breadcrumbslow
BreadcrumbList markup present.

Links 100%

Internal linking, anchor text and broken links.

✓
Internal linkinghigh
21 internal and 8 external links.
✓
Anchor text qualitymedium
No link text points to two different pages.
✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.
1 link(s) point to a redirect – link to the final address instead.

Performance 75%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

✓
Server response (TTFB)high
220 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
!
HTML sizemedium
264 kB of HTML.
Fix: Remove inline bloat, base64 images and unused markup.
✓
Compressionmedium
Compressed with br.
✓
Render-blocking resourceshigh
0 blocking script(s) and 2 stylesheet(s) in <head>.
✗
Scripts & third partiesmedium
134 script tag(s); files loaded from 3 other domain(s): pagead2.googlesyndication.com, cdn.jsdelivr.net.cn, mintcdn.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
Read the guide: Core Web Vitals
!
Imagesmedium
3 image(s).
2 without width/height – can cause layout shift (CLS).
1 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
Read the guide: image SEO
✓
Cachinglow
Cache-Control: max-age=86400, public
✓
HTTP/3low
Server advertises HTTP/3 (faster on mobile networks).

Security 58%

Visitor safety signals that browsers and Google check.

✓
HTTPScritical
Secure HTTPS with no mixed content.
✗
HTTP → HTTPS redirecthigh
http:// does not redirect to https://.
Fix: 301-redirect all http:// requests to https://.
Read the guide: fixing a "Not secure" warning
✗
HSTSmedium
No Strict-Transport-Security header.
Fix: Add Strict-Transport-Security: max-age=63072000; includeSubDomains.
Read the guide: the technical SEO checklist
✓
Security headerslow
Present: CSP, nosniff, Referrer-Policy, clickjacking protection.
✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).

Mobile & accessibility 58%

Usable on phones and by everyone – Google indexes the mobile version.

✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1, viewport-fit=cover
!
Image alt textmedium
1 of 3 images have no alt attribute.
Fix: Describe each meaningful image in its alt attribute (use alt="" for decorative ones).
Read the guide: image SEO
✗
Form labelsmedium
1 of 3 form field(s) have no label.
Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).
✓
Link nameslow
Every link has a readable name.
✗
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Read the guide: mobile-friendly websites

Local SEO not scored

This site doesn't look like a local business, so these checks are shown for information and not scored.

i
LocalBusiness markuphigh
No LocalBusiness structured data.
i
Contact details on pagemedium
No phone number found.
No postcode found (fine for service-area businesses).
i
Map & directionslow
No map or directions link.

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

SEO report for modelcontextprotocol.com.cn

Fix these first

Real-world speed Google PageSpeed

Authority & backlinks

Indexing & crawling 94%

Status codecritical

Indexablecritical

robots.txthigh

XML sitemaphigh

Canonical URLhigh

Redirectshigh

www / non-wwwmedium

Search snippet & sharing 38%

Title tagcritical

Meta descriptionhigh

Open Graph & social cardsmedium

Faviconlow

Languagelow

Content quality 58%

Word countmedium

Readabilitymedium

Topic focushigh

H1 headingcritical

Heading structuremedium

Text-to-code ratiolow

AI search readiness 66%

AI crawler accesshigh

Snippet controlshigh

llms.txtlow

Question-led contentmedium

Entity clarityhigh

Freshness signalsmedium

Trust pages (E-E-A-T)medium

Structured data 75%

JSON-LD present & validhigh

Required propertiesmedium

Breadcrumbslow

Links 100%

Internal linkinghigh

Anchor text qualitymedium

Broken links (sample)high

Performance 75%

Server response (TTFB)high

HTML sizemedium

Compressionmedium

Render-blocking resourceshigh

Scripts & third partiesmedium

Imagesmedium

Cachinglow

HTTP/3low

Security 58%

HTTPScritical

HTTP → HTTPS redirecthigh

HSTSmedium

Security headerslow

Server fingerprintlow

Mobile & accessibility 58%

Mobile viewportcritical

Image alt textmedium

Form labelsmedium

Link nameslow

Tap-to-contactmedium

Local SEO not scored

LocalBusiness markuphigh

Contact details on pagemedium

Map & directionslow