SEO report for www.msn.com
https://www.msn.com/ · checked Sun, 01 Nov 2026 16:05 GMT
Fix these first
- H1 headingcritical
No H1 heading.
Fix: Use one H1 that states the page topic with its main keyword.
- Canonical URLhigh
No canonical tag.
Fix: Add <link rel="canonical" href="(this page's full URL)"> – only point it elsewhere for true duplicates.
- Meta descriptionhigh
No meta description – Google will pick text from the page.
Fix: Write a 140–155 character description that answers the searcher's question and invites the click.
- Entity clarityhigh
No Organization / LocalBusiness structured data – search engines and AI have to guess who runs this site.
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
- JSON-LD present & validhigh
No JSON-LD structured data.
Fix: Add JSON-LD describing the business and the page (Organization/LocalBusiness, WebSite, WebPage or Article, BreadcrumbList).
- Internal linkinghigh
0 internal and 0 external links.
Fix: Link to your most important pages from this page with descriptive text.
- Title tagcritical
“MSN”
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
- Open Graph & social cardsmedium
Open Graph title or image missing.
Fix: Add og:title, og:description, og:image (1200×630 PNG/JPG, absolute URL) and twitter:card=summary_large_image.
Real-world speed Google PageSpeed
Loading Core Web Vitals from Google… this can take up to 30 seconds.
Authority & backlinks
Looking up which websites link to msn.com…
Indexing & crawling 88%
Can search engines reach, read and index this page?
- ✓
Status codecritical
The page returned HTTP 200.
- ✓
Indexablecritical
No noindex instruction – the page can appear in search.
- ✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
- ✓
XML sitemaphigh
Sitemap index found at https://www.msn.com/sitemaps/casualgames/sitemap-index.xml listing 60 sitemaps.
Declared in robots.txt.
No lastmod dates – add accurate ones so search engines know what changed.
- ✗
Canonical URLhigh
No canonical tag.
Fix: Add <link rel="canonical" href="(this page's full URL)"> – only point it elsewhere for true duplicates.
- ✓
Redirectshigh
1 redirect before the page loaded.
https://msn.com/ → https://www.msn.com/
A single redirect to your preferred address is normal; just make sure your own links use the final address.
- ✓
www / non-wwwmedium
msn.com redirects to www.msn.com.
Search snippet & sharing 29%
How the page looks in Google results and when shared.
- !
Title tagcritical
“MSN”
About 44px of Google's ~580px desktop width – short; use the space.
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
- ✗
Meta descriptionhigh
No meta description – Google will pick text from the page.
Fix: Write a 140–155 character description that answers the searcher's question and invites the click.
- ✗
Faviconlow
No favicon linked.
Fix: Add a square favicon at least 48×48px.
- ✓
Languagelow
lang="en-us"
Content quality 10%
Is there enough clear, useful text that matches what the page targets?
- ✗
Word countmedium
0 words of main content (menus and footer excluded).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
Fix: Add genuinely useful content: key service pages usually need 400+ words to answer what customers ask.
- i
Readabilitymedium
Not enough paragraph text to score readability.
- i
Topic focushigh
No title keywords to compare.
- ✗
H1 headingcritical
No H1 heading.
Fix: Use one H1 that states the page topic with its main keyword.
- !
Heading structuremedium
0 headings for 0 words.
Levels are in order.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
- ✗
Text-to-code ratiolow
0% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.
AI search readiness 28%
Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?
- !
AI crawler accesshigh
robots.txt blocks search crawlers: OAI-SearchBot (ChatGPT search), ChatGPT-User (ChatGPT browsing), Claude-SearchBot (Claude search), Claude-User (Claude browsing), PerplexityBot (Perplexity), Applebot (Siri & Spotlight).
Training-only crawlers blocked: GPTBot, ClaudeBot, Google-Extended, Applebot-Extended, CCBot, meta-externalagent. That's a licensing choice – these companies document them as separate from their search crawlers.
Fix: Allow Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot and PerplexityBot so search and AI tools can cite you (you can still block training-only bots such as GPTBot or Google-Extended).
- ✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
- ✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
- ✗
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
- ✗
Entity clarityhigh
No Organization / LocalBusiness structured data – search engines and AI have to guess who runs this site.
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
- ✗
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
- ✗
Trust pages (E-E-A-T)medium
No links found to about, contact or privacy pages.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.
Structured data 0%
Machine-readable facts for rich results and AI.
- ✗
JSON-LD present & validhigh
No JSON-LD structured data.
Fix: Add JSON-LD describing the business and the page (Organization/LocalBusiness, WebSite, WebPage or Article, BreadcrumbList).
Links 63%
Internal linking, anchor text and broken links.
- ✗
Internal linkinghigh
0 internal and 0 external links.
Fix: Link to your most important pages from this page with descriptive text.
- ✓
Anchor text qualitymedium
No link text points to two different pages.
- ✓
Broken links (sample)high
No internal links to test.
Performance 87%
Speed signals from the HTML and server. Real-user Core Web Vitals load below.
- ✓
Server response (TTFB)high
205 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
- ✓
HTML sizemedium
47 kB of HTML.
- ✓
Compressionmedium
Compressed with gzip.
- !
Render-blocking resourceshigh
1 blocking script(s) and 0 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
- ✓
Scripts & third partiesmedium
10 script tag(s); files loaded from 0 other domain(s).
- ✓
Imagesmedium
No <img> tags.
- !
Cachinglow
Cache-Control: no-store,no-cache
Fix: Set Cache-Control so browsers and CDNs can reuse the page.
- i
HTTP/3low
Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.
Security 96%
Visitor safety signals that browsers and Google check.
- ✓
HTTPScritical
Secure HTTPS with no mixed content.
- ✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
- ✓
HSTSmedium
HSTS: max-age=63072000 ; includeSubDomains
- !
Security headerslow
Present: CSP, nosniff, clickjacking protection.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
- ✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).
Mobile & accessibility 80%
Usable on phones and by everyone – Google indexes the mobile version.
- ✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1.0
- ✓
Image alt textmedium
No images.
- ✓
Link nameslow
Every link has a readable name.
- ✗
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Local SEO not scored
This site doesn't look like a local business, so these checks are shown for information and not scored.
- i
LocalBusiness markuphigh
No LocalBusiness structured data.
- i
Contact details on pagemedium
No phone number found.
No postcode found (fine for service-area businesses).
- i
Map & directionslow
No map or directions link.