SEO report for www.nationwide.co.uk

Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to nationwide.co.uk…

Indexing & crawling 100%

Can search engines reach, read and index this page?

• ✓

  Status codecritical

  The page returned HTTP 200.

• ✓

  Indexablecritical

  No noindex instruction – the page can appear in search.

• ✓

  robots.txthigh

  robots.txt found.

  Googlebot is allowed to crawl this page.

• ✓

  XML sitemaphigh

  Sitemap index found at https://www.nationwide.co.uk/sitemap-index.xml listing 2 sitemaps.

  Declared in robots.txt.

  No lastmod dates – add accurate ones so search engines know what changed.

• ✓

  Canonical URLhigh

  Canonical: https://www.nationwide.co.uk/

  Points to this page (self-referencing).

• ✓

  Redirectshigh

  1 redirect before the page loaded.

  https://nationwide.co.uk/ → https://www.nationwide.co.uk/

  A single redirect to your preferred address is normal; just make sure your own links use the final address.

• ✓

  www / non-wwwmedium

  nationwide.co.uk redirects to www.nationwide.co.uk.

Search snippet & sharing 83%

How the page looks in Google results and when shared.

• ✓

  Title tagcritical

  “Nationwide | A good way to bank”

  About 291px of Google's ~580px desktop width.

• ✓

  Meta descriptionhigh

  149 characters, ~924px of ~990px.

  Good length.

  Google sometimes rewrites descriptions to match the search; a good one is still used most often.

• ✗

  Open Graph & social cardsmedium

  Open Graph title or image missing.

  No twitter:card tag.

  Fix: Add og:title, og:description, og:image (1200×630 PNG/JPG, absolute URL) and twitter:card=summary_large_image.

  Make the tags with the free Open Graph generator

  Read the guide: does social media help SEO?

• ✓

  Faviconlow

  Favicon linked (Google shows it next to results).

• ✓

  Languagelow

  lang="en-GB"

Content quality 57%

Is there enough clear, useful text that matches what the page targets?

• ✓

  Word countmedium

  486 words of main content (inside <main>).

  Google has no minimum word count – this is a rough guide to whether the page answers the question in full.

• !

  Readabilitymedium

  Flesch reading ease 46 (fairly difficult), about 16 words per sentence.

  Fix: Use shorter sentences and everyday words – aim for a score of 50+ for customer-facing pages.

  Read the guide: how to write SEO content

• ✓

  Topic focushigh

  3 of 3 title keywords appear in the main content.

• !

  H1 headingcritical

  2 H1 headings – one clear H1 is best practice.

  The H1 shares no keywords with the title.

  Fix: Use one H1 that states the page topic with its main keyword.

• ✗

  Heading structuremedium

  50 headings for 486 words – a lot for the amount of text.

  2 skipped level(s), e.g. H2 → H4.

  Fix: Use H2s for main sections and H3s inside them, without skipping levels.

  Read the guide: the on-page SEO checklist

• ✗

  Text-to-code ratiolow

  2% of the HTML is visible text.

  Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 56%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

• ✓

  AI crawler accesshigh

  Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.

• ✓

  Snippet controlshigh

  No snippet restrictions – search and AI answers can quote this page.

• ✗

  llms.txtlow

  No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.

  Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.

  Make one with the free llms.txt generator

  Read the guide: do you need llms.txt?

• !

  Question-led contentmedium

  2 heading(s) phrased as questions, e.g. “What are you looking for today?”.

  Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.

  Read the guide: how to write SEO content

• ✗

  Entity clarityhigh

  No Organization / LocalBusiness structured data – search engines and AI have to guess who runs this site.

  Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.

  Make the code with the free local business schema generator

  Read the guide: schema markup

• ✗

  Freshness signalsmedium

  No published/updated date found.

  Fix: Show a 'last updated' date and add dateModified to your structured data.

• ✓

  Trust pages (E-E-A-T)medium

  Links found to all three: about, contact and privacy.

Structured data 100%

Machine-readable facts for rich results and AI.

• ✓

  JSON-LD present & validhigh

  1 JSON-LD block(s): BankOrCreditUnion, Brand, PostalAddress, ContactPoint.

  All blocks parse correctly.

• ✓

  Required propertiesmedium

  Key types include Google's required properties.

• i

  Breadcrumbslow

  Home page – breadcrumbs not needed.

Links 75%

Internal linking, anchor text and broken links.

• ✓

  Internal linkinghigh

  186 internal and 17 external links.

• ✗

  Anchor text qualitymedium

  No link text points to two different pages.

  1 link(s) with no text at all.

  Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.

  Check every link's wording with the free anchor text checker

  Read the guide: internal linking

• ✓

  Broken links (sample)high

  Checked 12 internal link(s).

  No broken links found.

Performance 57%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

• !

  Server response (TTFB)high

  1234 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).

  Fix: Use page caching or a CDN (e.g. Cloudflare) so HTML is served from the edge.

• ✗

  HTML sizemedium

  488 kB of HTML – heavy for phones.

  Fix: Remove inline bloat, base64 images and unused markup.

• ✓

  Compressionmedium

  Compressed with br.

• ✓

  Render-blocking resourceshigh

  0 blocking script(s) and 0 stylesheet(s) in <head>.

• !

  Scripts & third partiesmedium

  16 script tag(s); files loaded from 1 other domain(s): assets.adobedtm.com.

  Fix: Remove unused tracking and widget scripts; every third party adds connection time.

  Read the guide: Core Web Vitals

• ✗

  Imagesmedium

  28 image(s).

  27 without width/height – can cause layout shift (CLS).

  22 image(s) after the first three aren't lazy-loaded.

  0 use WebP/AVIF or responsive srcset.

  Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.

  Read the guide: image SEO

• ✓

  Cachinglow

  Cache-Control: public, max-age=1, s-maxage=300, must-revalidate

• i

  HTTP/3low

  Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.

Security 100%

Visitor safety signals that browsers and Google check.

• ✓

  HTTPScritical

  Secure HTTPS with no mixed content.

• ✓

  HTTP → HTTPS redirecthigh

  http:// redirects to https://.

• ✓

  HSTSmedium

  HSTS: max-age=31536000

• ✓

  Security headerslow

  Present: nosniff, Referrer-Policy, Permissions-Policy, clickjacking protection.

• ✓

  Server fingerprintlow

  No X-Powered-By header (server: cloudflare).

Mobile & accessibility 67%

Usable on phones and by everyone – Google indexes the mobile version.

• ✓

  Mobile viewportcritical

  viewport: width=device-width, initial-scale=1, shrink-to-fit=no

• !

  Image alt textmedium

  1 of 28 images have no alt attribute.

  Fix: Describe each meaningful image in its alt attribute (use alt="" for decorative ones).

  Read the guide: image SEO

• ✓

  Form labelsmedium

  All 2 form fields are labelled.

• ✗

  Link nameslow

  1 link(s) have no readable name for screen readers.

  Fix: Add text or aria-label to icon-only links.

  Read the guide: internal linking

• ✗

  Tap-to-contactmedium

  No tel: or mailto: links.

  Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.

  Read the guide: mobile-friendly websites

Local SEO 33%

Signals that help you appear in Google Maps and 'near me' searches.

• ✗

  LocalBusiness markuphigh

  No LocalBusiness structured data.

  Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.

  Make the code with the free local business schema generator

  Read the guide: schema markup

• ✓

  Contact details on pagemedium

  No phone number found.

  A UK postcode is shown.

• ✗

  Map & directionslow

  No map or directions link.

  Fix: Add a Google Maps directions link so customers can find you.

  Read the guide: the local SEO checklist