SEO report for www.parlee.com
https://www.parlee.com/ · checked Wed, 04 Nov 2026 20:53 GMT
Fix these first
- Render-blocking resourceshigh
1 blocking script(s) and 8 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
- LocalBusiness markuphigh
No LocalBusiness structured data.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
On WordPress: Make the code with our free schema generator, then paste it into your site header with a free plugin such as WPCode.
- H1 headingcritical
“Relationship focused.”
Fix: Use one H1 that states the page topic with its main keyword.
On WordPress: Most themes show the page title as the H1. In the editor, make sure no other block uses Heading 1 – use Heading 2 for sections.
- Word countmedium
132 words of main content (inside <main>).
Fix: Add genuinely useful content: key service pages usually need 400+ words to answer what customers ask.
- Heading structuremedium
19 headings for 132 words – a lot for the amount of text.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
- Scripts & third partiesmedium
39 script tag(s); files loaded from 7 other domain(s): use.typekit.net, maxcdn.bootstrapcdn.com, cdnjs.cloudflare.com, ajax.googleapis.com, googletagmanager.com, use.fontawesome.com….
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
- Form labelsmedium
5 of 37 form field(s) have no label.
Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).
- Open Graph & social cardsmedium
Open Graph title or image missing.
Fix: Add og:title, og:description, og:image (1200×630 PNG/JPG, absolute URL) and twitter:card=summary_large_image.
On WordPress: Yoast SEO and Rank Math add these tags for you. Set a sharing image in the plugin's Social tab on each page.
Real-world speed Google PageSpeed
Loading Core Web Vitals from Google… this can take up to 30 seconds.
Authority & backlinks
Looking up which websites link to parlee.com…
Indexing & crawling 100%
Can search engines reach, read and index this page?
- ✓
Status codecritical
The page returned HTTP 200.
- ✓
Indexablecritical
No noindex instruction – the page can appear in search.
- ✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
- ✓
XML sitemaphigh
Sitemap index found at https://www.parlee.com/sitemap_index.xml listing 5 sitemaps.
Declared in robots.txt.
Most recent lastmod: 2026-11-04T19:32:24+00:00.
- ✓
Canonical URLhigh
Canonical: https://www.parlee.com/
Points to this page (self-referencing).
- ✓
Redirectshigh
1 redirect before the page loaded.
https://parlee.com/ → https://www.parlee.com/
A single redirect to your preferred address is normal; just make sure your own links use the final address.
- ✓
www / non-wwwmedium
parlee.com redirects to www.parlee.com.
Search snippet & sharing 92%
How the page looks in Google results and when shared.
- ✓
Title tagcritical
“Parlee McLaws LLP Law Firm in Edmonton and Calgary”
About 497px of Google's ~580px desktop width.
- ✓
Meta descriptionhigh
151 characters, ~959px of ~990px.
Good length.
Google sometimes rewrites descriptions to match the search; a good one is still used most often.
- ✓
Faviconlow
Favicon linked (Google shows it next to results).
- ✓
Languagelow
lang="en-CA"
Content quality 46%
Is there enough clear, useful text that matches what the page targets?
- ✗
Word countmedium
132 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
Fix: Add genuinely useful content: key service pages usually need 400+ words to answer what customers ask.
- i
Readabilitymedium
Not enough paragraph text to score readability.
- ✓
Topic focushigh
6 of 6 title keywords appear in the main content.
- !
H1 headingcritical
“Relationship focused.”
The H1 shares no keywords with the title.
Fix: Use one H1 that states the page topic with its main keyword.
On WordPress: Most themes show the page title as the H1. In the editor, make sure no other block uses Heading 1 – use Heading 2 for sections.
- ✗
Heading structuremedium
19 headings for 132 words – a lot for the amount of text.
5 skipped level(s), e.g. H2 → H4.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
- !
Text-to-code ratiolow
7% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.
AI search readiness 94%
Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?
- ✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
- ✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
- ✓
llms.txtlow
/llms.txt found.
- !
Question-led contentmedium
1 heading(s) phrased as questions, e.g. “Why Make Them Wait? Consider Helping Your Family When It Matters Most”.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
- ✓
Entity clarityhigh
Identified as: Organization.
3 official profile link(s) (sameAs).
- ✓
Freshness signalsmedium
The page shows when it was published or last updated.
- ✓
Trust pages (E-E-A-T)medium
Links found to all three: about, contact and privacy.
Structured data 100%
Machine-readable facts for rich results and AI.
- ✓
JSON-LD present & validhigh
1 JSON-LD block(s): WebPage, ReadAction, BreadcrumbList, ListItem, WebSite, SearchAction, EntryPoint, PropertyValueSpecification, Organization, ImageObject.
All blocks parse correctly.
- ✓
Required propertiesmedium
Key types include Google's required properties.
Links 88%
Internal linking, anchor text and broken links.
- ✓
Internal linkinghigh
68 internal and 0 external links.
- !
Anchor text qualitymedium
Same text used for different pages: “labour & employment”, “read post”.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
- ✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.
Performance 63%
Speed signals from the HTML and server. Real-user Core Web Vitals load below.
- ✓
Server response (TTFB)high
119 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
- ✓
HTML sizemedium
110 kB of HTML.
- ✓
Compressionmedium
Compressed with br.
- ✗
Render-blocking resourceshigh
1 blocking script(s) and 8 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
- ✗
Scripts & third partiesmedium
39 script tag(s); files loaded from 7 other domain(s): use.typekit.net, maxcdn.bootstrapcdn.com, cdnjs.cloudflare.com, ajax.googleapis.com, googletagmanager.com, use.fontawesome.com….
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
- !
Imagesmedium
2 image(s).
2 without width/height – can cause layout shift (CLS).
0 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
On WordPress: Install a free image optimiser plugin (such as EWWW Image Optimizer or Smush) to shrink images and serve WebP.
- ✓
Cachinglow
Cache-Control: max-age=600, must-revalidate
- ✓
HTTP/3low
Server advertises HTTP/3 (faster on mobile networks).
Security 83%
Visitor safety signals that browsers and Google check.
- ✓
HTTPScritical
Secure HTTPS with no mixed content.
- ✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
- ✓
HSTSmedium
HSTS: max-age=31536000; includeSubDomains; preload
- ✗
Security headerslow
Present: none.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
- ✗
Server fingerprintlow
X-Powered-By reveals “WP Engine”.
Fix: Remove X-Powered-By so attackers can't see your software versions.
Mobile & accessibility 83%
Usable on phones and by everyone – Google indexes the mobile version.
- ✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1
- ✓
Image alt textmedium
All 2 images have alt text.
- ✗
Form labelsmedium
5 of 37 form field(s) have no label.
Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).
- ✓
Link nameslow
Every link has a readable name.
- ✓
Tap-to-contactmedium
One-tap contact: phone.
Local SEO 33%
Signals that help you appear in Google Maps and 'near me' searches.
- ✗
LocalBusiness markuphigh
No LocalBusiness structured data.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
On WordPress: Make the code with our free schema generator, then paste it into your site header with a free plugin such as WPCode.
- ✓
Contact details on pagemedium
A UK phone number is shown.
No postcode found (fine for service-area businesses).
- ✗
Map & directionslow
No map or directions link.
Fix: Add a Google Maps directions link so customers can find you.