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SEO report: procurementexpress.com scores 78/100

Fix these first

LocalBusiness markuphigh
No LocalBusiness structured data.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
Make the code with the free local business schema generator
Read the guide: schema markup
Also fixes: Entity clarity
See the details
H1 headingcritical
“Procurement & purchasing made easy for fast growing human services.”
Fix: Use one H1 that states the page topic with its main keyword.
See the details
www / non-wwwmedium
Both www.procurementexpress.com and procurementexpress.com load without redirecting – Google may see duplicate sites.
Fix: Pick one version (with or without www) and 301-redirect the other to it.
See the details
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
See the details
HSTSmedium
No Strict-Transport-Security header.
Fix: Add Strict-Transport-Security: max-age=63072000; includeSubDomains.
Read the guide: the technical SEO checklist
See the details
Canonical URLhigh
Canonical: https://www.procurementexpress.com
Fix: Add <link rel="canonical" href="(this page's full URL)"> – only point it elsewhere for true duplicates.
Read the guide: duplicate content
See the details
Meta descriptionhigh
165 characters, ~1054px of ~990px.
Fix: Write a 140–155 character description that answers the searcher's question and invites the click.
Write one free with the AI title & description writer
Read the guide: how to write meta descriptions
See the details
Render-blocking resourceshigh
1 blocking script(s) and 2 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
See the details

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Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to procurementexpress.com…

Indexing & crawling 85%

Can search engines reach, read and index this page?

✓
Status codecritical
The page returned HTTP 200.
✓
Indexablecritical
No noindex instruction – the page can appear in search.
✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
✓
XML sitemaphigh
Sitemap found at https://www.procurementexpress.com/sitemap.xml with 65 URLs.
Declared in robots.txt.
This page is NOT listed in it.
No lastmod dates – add accurate ones so search engines know what changed.
!
Canonical URLhigh
Canonical: https://www.procurementexpress.com
Points to a DIFFERENT address – Google will probably index that one instead of this page.
The canonical uses the other www / non-www version of your domain.
Fix: Add <link rel="canonical" href="(this page's full URL)"> – only point it elsewhere for true duplicates.
Read the guide: duplicate content
✓
Redirectshigh
Loads directly with no redirects.
✗
www / non-wwwmedium
Both www.procurementexpress.com and procurementexpress.com load without redirecting – Google may see duplicate sites.
Fix: Pick one version (with or without www) and 301-redirect the other to it.

Content quality 70%

Is there enough clear, useful text that matches what the page targets?

✓
Word countmedium
518 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
✓
Readabilitymedium
Flesch reading ease 61 (plain English), about 10 words per sentence.
✓
Topic focushigh
4 of 4 title keywords appear in the main content.
!
H1 headingcritical
“Procurement & purchasing made easy for fast growing human services.”
The H1 shares no keywords with the title.
Fix: Use one H1 that states the page topic with its main keyword.
!
Heading structuremedium
18 headings for 518 words – a lot for the amount of text.
Levels are in order.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
Read the guide: the on-page SEO checklist
✗
Text-to-code ratiolow
3% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 59%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
Make one with the free llms.txt generator
Read the guide: do you need llms.txt?
!
Question-led contentmedium
1 heading(s) phrased as questions, e.g. “What does manual compliance cost you now ?”.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
Read the guide: how to write SEO content
!
Entity clarityhigh
Identified as: Organization.
No sameAs links to official profiles (Google Business Profile, LinkedIn, Facebook, Companies House…).
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
Make the code with the free local business schema generator
Read the guide: schema markup
✗
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
!
Trust pages (E-E-A-T)medium
Links found to about and privacy; missing contact.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.

Structured data 100%

Machine-readable facts for rich results and AI.

✓
JSON-LD present & validhigh
2 JSON-LD block(s): Organization, ImageObject, SoftwareApplication.
All blocks parse correctly.
✓
Required propertiesmedium
Key types include Google's required properties.
i
Breadcrumbslow
Home page – breadcrumbs not needed.

Links 100%

Internal linking, anchor text and broken links.

✓
Internal linkinghigh
32 internal and 5 external links.
✓
Anchor text qualitymedium
No link text points to two different pages.
✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.

Performance 73%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

✓
Server response (TTFB)high
145 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
✓
HTML sizemedium
121 kB of HTML.
i
Compressionmedium
Couldn't be measured from our server (our fetch decodes compressed pages before we see them). Check in your browser's developer tools that HTML is sent with br or gzip.
!
Render-blocking resourceshigh
1 blocking script(s) and 2 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
!
Scripts & third partiesmedium
21 script tag(s); files loaded from 2 other domain(s): plausible.io, googletagmanager.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
Read the guide: Core Web Vitals
✓
Imagesmedium
3 image(s).
All images reserve their space.
2 use WebP/AVIF or responsive srcset.
✗
Cachinglow
No Cache-Control header.
Fix: Set Cache-Control so browsers and CDNs can reuse the page.
i
HTTP/3low
Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.

Security 75%

Visitor safety signals that browsers and Google check.

✓
HTTPScritical
Secure HTTPS with no mixed content.
✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
✗
HSTSmedium
No Strict-Transport-Security header.
Fix: Add Strict-Transport-Security: max-age=63072000; includeSubDomains.
Read the guide: the technical SEO checklist
✗
Security headerslow
Present: nosniff.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
Read the guide: the technical SEO checklist
✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).

Mobile & accessibility 100%

Usable on phones and by everyone – Google indexes the mobile version.

✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1
✓
Image alt textmedium
All 3 images have alt text.
✓
Form labelsmedium
All 4 form fields are labelled.
✓
Link nameslow
Every link has a readable name.
✓
Tap-to-contactmedium
One-tap contact: phone.

Local SEO 33%

Signals that help you appear in Google Maps and 'near me' searches.

✗
LocalBusiness markuphigh
No LocalBusiness structured data.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
Make the code with the free local business schema generator
Read the guide: schema markup
✓
Contact details on pagemedium
A UK phone number is shown.
No postcode found (fine for service-area businesses).
✗
Map & directionslow
No map or directions link.
Fix: Add a Google Maps directions link so customers can find you.
Read the guide: the local SEO checklist

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

SEO report for procurementexpress.com

Fix these first

Real-world speed Google PageSpeed

Authority & backlinks

Indexing & crawling 85%

Status codecritical

Indexablecritical

robots.txthigh

XML sitemaphigh

Canonical URLhigh

Redirectshigh

www / non-wwwmedium

Search snippet & sharing 79%

Title tagcritical

Meta descriptionhigh

Open Graph & social cardsmedium

Faviconlow

Languagelow

Content quality 70%

Word countmedium

Readabilitymedium

Topic focushigh

H1 headingcritical

Heading structuremedium

Text-to-code ratiolow

AI search readiness 59%

AI crawler accesshigh

Snippet controlshigh

llms.txtlow

Question-led contentmedium

Entity clarityhigh

Freshness signalsmedium

Trust pages (E-E-A-T)medium

Structured data 100%

JSON-LD present & validhigh

Required propertiesmedium

Breadcrumbslow

Links 100%

Internal linkinghigh

Anchor text qualitymedium

Broken links (sample)high

Performance 73%

Server response (TTFB)high

HTML sizemedium

Compressionmedium

Render-blocking resourceshigh

Scripts & third partiesmedium

Imagesmedium

Cachinglow

HTTP/3low

Security 75%

HTTPScritical

HTTP → HTTPS redirecthigh

HSTSmedium

Security headerslow

Server fingerprintlow

Mobile & accessibility 100%

Mobile viewportcritical

Image alt textmedium

Form labelsmedium

Link nameslow

Tap-to-contactmedium

Local SEO 33%

LocalBusiness markuphigh

Contact details on pagemedium

Map & directionslow