SEO report

SEO report for www.wickes.co.uk

https://www.wickes.co.uk/ · checked Sun, 01 Nov 2026 13:20 GMT

✓ 26 Passed! 5 Warnings✗ 18 FailedAI readiness 50%
Indexing & crawling100%
Search snippet & sharing63%
Content quality53%
AI search readiness50%
Structured data0%
Links56%
Performance37%
Security96%
Mobile & accessibility58%
Local SEO33%

Fix these first

  1. H1 headingcritical

    No H1 heading.

    Fix: Use one H1 that states the page topic with its main keyword.

    See the details

  2. LocalBusiness markuphigh

    No LocalBusiness structured data.

    Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.

    Make the code with the free local business schema generator

    Read the guide: schema markup

    Also fixes: Entity clarity

    See the details

  3. JSON-LD present & validhigh

    No JSON-LD structured data.

    Fix: Add JSON-LD describing the business and the page (Organization/LocalBusiness, WebSite, WebPage or Article, BreadcrumbList).

    Make valid code with the free schema generator

    Read the guide: schema markup

    See the details

  4. Render-blocking resourceshigh

    5 blocking script(s) and 4 stylesheet(s) in <head>.

    Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.

    Read the guide: Core Web Vitals

    See the details

  5. Title tagcritical

    “Wickes DIY & Trade Home Improvement Products and Inspiration”

    Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.

    Preview and measure your title with the free title tag checker

    Read the guide: how to write title tags

    See the details

  6. Open Graph & social cardsmedium

    Open Graph title or image missing.

    Fix: Add og:title, og:description, og:image (1200×630 PNG/JPG, absolute URL) and twitter:card=summary_large_image.

    Make the tags with the free Open Graph generator

    Read the guide: does social media help SEO?

    See the details

  7. Question-led contentmedium

    No headings phrased as questions.

    Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.

    Read the guide: how to write SEO content

    See the details

  8. Freshness signalsmedium

    No published/updated date found.

    Fix: Show a 'last updated' date and add dateModified to your structured data.

    See the details

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Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to wickes.co.uk…

Indexing & crawling 100%

Can search engines reach, read and index this page?

  • ✓

    Status codecritical

    The page returned HTTP 200.

  • ✓

    Indexablecritical

    No noindex instruction – the page can appear in search.

  • ✓

    robots.txthigh

    robots.txt found.

    Googlebot is allowed to crawl this page.

  • ✓

    XML sitemaphigh

    Sitemap index found at https://www.wickes.co.uk/sitemap.xml listing 9 sitemaps.

    Declared in robots.txt.

    Most recent lastmod: 2026-11-01.

  • ✓

    Canonical URLhigh

    Canonical: https://www.wickes.co.uk/

    Points to this page (self-referencing).

  • ✓

    Redirectshigh

    1 redirect before the page loaded.

    https://wickes.co.uk/ → https://www.wickes.co.uk/

    A single redirect to your preferred address is normal; just make sure your own links use the final address.

  • ✓

    www / non-wwwmedium

    wickes.co.uk redirects to www.wickes.co.uk.

Search snippet & sharing 63%

How the page looks in Google results and when shared.

Content quality 53%

Is there enough clear, useful text that matches what the page targets?

  • ✓

    Word countmedium

    879 words of main content (inside <main>).

    Google has no minimum word count – this is a rough guide to whether the page answers the question in full.

  • ✓

    Readabilitymedium

    Flesch reading ease 58 (fairly easy), about 21 words per sentence.

  • ✓

    Topic focushigh

    6 of 6 title keywords appear in the main content.

  • ✗

    H1 headingcritical

    No H1 heading.

    Fix: Use one H1 that states the page topic with its main keyword.

  • !

    Heading structuremedium

    9 headings for 879 words.

    1 skipped level(s), e.g. H2 → H4.

    Fix: Use H2s for main sections and H3s inside them, without skipping levels.

    Read the guide: the on-page SEO checklist

  • ✗

    Text-to-code ratiolow

    4% of the HTML is visible text.

    Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 50%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

  • ✓

    AI crawler accesshigh

    Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.

  • ✓

    Snippet controlshigh

    No snippet restrictions – search and AI answers can quote this page.

  • ✗

    llms.txtlow

    No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.

    Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.

    Make one with the free llms.txt generator

    Read the guide: do you need llms.txt?

  • ✗

    Question-led contentmedium

    No headings phrased as questions.

    Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.

    Read the guide: how to write SEO content

  • ✗

    Entity clarityhigh

    No Organization / LocalBusiness structured data – search engines and AI have to guess who runs this site.

    Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.

    Make the code with the free local business schema generator

    Read the guide: schema markup

  • ✗

    Freshness signalsmedium

    No published/updated date found.

    Fix: Show a 'last updated' date and add dateModified to your structured data.

  • ✓

    Trust pages (E-E-A-T)medium

    Links found to all three: about, contact and privacy.

Structured data 0%

Machine-readable facts for rich results and AI.

Performance 37%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

  • ✓

    Server response (TTFB)high

    658 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).

  • ✗

    HTML sizemedium

    457 kB of HTML – heavy for phones.

    Fix: Remove inline bloat, base64 images and unused markup.

  • ✓

    Compressionmedium

    Compressed with gzip.

  • ✗

    Render-blocking resourceshigh

    5 blocking script(s) and 4 stylesheet(s) in <head>.

    Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.

    Read the guide: Core Web Vitals

  • ✗

    Scripts & third partiesmedium

    44 script tag(s); files loaded from 11 other domain(s): cdn-ukwest.onetrust.com, ajax.googleapis.com, tag.getamigo.io, use.fontawesome.com, fonts.googleapis.com, googletagmanager.com….

    Fix: Remove unused tracking and widget scripts; every third party adds connection time.

    Read the guide: Core Web Vitals

  • ✗

    Imagesmedium

    57 image(s).

    24 without width/height – can cause layout shift (CLS).

    9 image(s) after the first three aren't lazy-loaded.

    40 use WebP/AVIF or responsive srcset.

    Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.

    Read the guide: image SEO

  • !

    Cachinglow

    Cache-Control: no-store, must-revalidate

    Fix: Set Cache-Control so browsers and CDNs can reuse the page.

  • i

    HTTP/3low

    Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.

Security 96%

Visitor safety signals that browsers and Google check.

  • ✓

    HTTPScritical

    Secure HTTPS with no mixed content.

  • ✓

    HTTP → HTTPS redirecthigh

    http:// redirects to https://.

  • ✓

    HSTSmedium

    HSTS: max-age=31536000

  • !

    Security headerslow

    Present: CSP, nosniff, clickjacking protection.

    Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).

    Read the guide: the technical SEO checklist

  • ✓

    Server fingerprintlow

    No X-Powered-By header (server: cloudflare).

Mobile & accessibility 58%

Usable on phones and by everyone – Google indexes the mobile version.

  • ✓

    Mobile viewportcritical

    viewport: width=device-width, initial-scale=1, shrink-to-fit=no

  • ✓

    Image alt textmedium

    All 57 images have alt text.

  • ✗

    Form labelsmedium

    1 of 2 form field(s) have no label.

    Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).

  • ✗

    Tap-to-contactmedium

    No tel: or mailto: links.

    Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.

    Read the guide: mobile-friendly websites

Local SEO 33%

Signals that help you appear in Google Maps and 'near me' searches.

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

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