SEO report

SEO report for extrapolate.com

https://extrapolate.com/ · checked Wed, 11 Nov 2026 06:33 GMT

✓ 30 Passed! 8 Warnings✗ 13 FailedAI readiness 69%Built with Wix

Fix these first

Your site is built with Wix. The steps below say where each setting is, and our Wix SEO guide walks through the rest.

  1. Title tagcritical

    “Extrapolate: Empowering Strategic Decisions with 300,000+ Comprehensive Reports”

    Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.

    On Wix: In the Editor open the Pages menu, click ⋯ next to the page → SEO basics, and edit the Title tag.

    See the details

  2. Render-blocking resourceshigh

    1 blocking script(s) and 8 stylesheet(s) in <head>.

    Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.

    See the details

  3. LocalBusiness markuphigh

    No LocalBusiness structured data.

    Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.

    On Wix: Fill in your business info in Settings, then add the code from our schema generator under the page's SEO → Advanced SEO → Structured data markup.

    See the details

  4. www / non-wwwmedium

    Both www.extrapolate.com and extrapolate.com load without redirecting – Google may see duplicate sites.

    Fix: Pick one version (with or without www) and 301-redirect the other to it.

    See the details

  5. Readabilitymedium

    Flesch reading ease 19 (difficult), about 14 words per sentence.

    Fix: Use shorter sentences and everyday words – aim for a score of 50+ for customer-facing pages.

    See the details

  6. Question-led contentmedium

    No headings phrased as questions.

    Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.

    See the details

  7. Freshness signalsmedium

    No published/updated date found.

    Fix: Show a 'last updated' date and add dateModified to your structured data.

    See the details

  8. Scripts & third partiesmedium

    33 script tag(s); files loaded from 8 other domain(s): maxcdn.bootstrapcdn.com, googletagmanager.com, fonts.googleapis.com, use.fontawesome.com, static.wixstatic.com, ajax.googleapis.com….

    Fix: Remove unused tracking and widget scripts; every third party adds connection time.

    See the details

Check the whole website

This report covers one page. The full-site audit crawls up to 250 pages to find broken links, duplicate titles, orphan pages and more.

Run a full-site audit

Monitor this site weekly

We'll re-check it every week and track the score, with a history graph and a list of anything that breaks.

Compare with competitors

See how this page scores against up to two competitors, side by side, and where they beat you.

Compare sites

Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to extrapolate.com…

Indexing & crawling 83%

Can search engines reach, read and index this page?

  • ✓

    Status codecritical

    The page returned HTTP 200.

  • ✓

    Indexablecritical

    No noindex instruction – the page can appear in search.

  • ✓

    robots.txthigh

    robots.txt found.

    Googlebot is allowed to crawl this page.

  • ✓

    XML sitemaphigh

    Sitemap index found at https://www.extrapolate.com/sitemap.xml listing 142 sitemaps.

    Declared in robots.txt.

    No lastmod dates – add accurate ones so search engines know what changed.

  • !

    Canonical URLhigh

    Canonical: https://www.extrapolate.com/

    Points to a DIFFERENT address – Google will probably index that one instead of this page.

    The canonical uses the other www / non-www version of your domain.

    Fix: Add <link rel="canonical" href="(this page's full URL)"> – only point it elsewhere for true duplicates.

  • ✓

    Redirectshigh

    Loads directly with no redirects.

  • ✗

    www / non-wwwmedium

    Both www.extrapolate.com and extrapolate.com load without redirecting – Google may see duplicate sites.

    Fix: Pick one version (with or without www) and 301-redirect the other to it.

  • !

    hreflangmedium

    11 hreflang link(s).

    All language codes are valid.

    The list doesn't include this page itself – Google requires each page to list itself.

    Fix: Use valid ISO language(-region) codes, absolute URLs, include this page itself, and make sure every alternate links back.

Search snippet & sharing 38%

How the page looks in Google results and when shared.

  • ✗

    Title tagcritical

    “Extrapolate: Empowering Strategic Decisions with 300,000+ Comprehensive Reports”

    About 752px of Google's ~580px desktop width – it will probably be cut off.

    Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.

    On Wix: In the Editor open the Pages menu, click ⋯ next to the page → SEO basics, and edit the Title tag.

  • !

    Meta descriptionhigh

    205 characters, ~1285px of ~990px.

    Long – Google will probably truncate it.

    Google sometimes rewrites descriptions to match the search; a good one is still used most often.

    Fix: Write a 140–155 character description that answers the searcher's question and invites the click.

    On Wix: In the Editor open the Pages menu, click ⋯ next to the page → SEO basics, and edit the Meta description.

  • !

    Open Graph & social cardsmedium

    Open Graph title or image missing.

    No twitter:card tag.

    Fix: Add og:title, og:description, og:image (1200×630 PNG/JPG, absolute URL) and twitter:card=summary_large_image.

    On Wix: Pages menu → ⋯ next to the page → Social share: add an image, title and description.

  • ✓

    Faviconlow

    Favicon linked (Google shows it next to results).

  • ✓

    Languagelow

    lang="en"

Content quality 63%

Is there enough clear, useful text that matches what the page targets?

  • ✓

    Word countmedium

    464 words of main content (menus and footer excluded).

    Google has no minimum word count – this is a rough guide to whether the page answers the question in full.

  • ✗

    Readabilitymedium

    Flesch reading ease 19 (difficult), about 14 words per sentence.

    Fix: Use shorter sentences and everyday words – aim for a score of 50+ for customer-facing pages.

  • !

    Topic focushigh

    5 of 7 title keywords appear in the main content (missing: empowering, strategic).

    Fix: Use your main title phrases naturally in the opening paragraph and headings.

  • ✓

    H1 headingcritical

    “Browse reports by industry”

  • !

    Heading structuremedium

    13 headings for 464 words – a lot for the amount of text.

    Levels are in order.

    Fix: Use H2s for main sections and H3s inside them, without skipping levels.

  • ✗

    Text-to-code ratiolow

    4% of the HTML is visible text.

    Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 69%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

  • ✓

    AI crawler accesshigh

    Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.

  • ✓

    Snippet controlshigh

    No snippet restrictions – search and AI answers can quote this page.

  • ✗

    llms.txtlow

    No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.

    Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.

  • ✗

    Question-led contentmedium

    No headings phrased as questions.

    Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.

  • ✓

    Entity clarityhigh

    Identified as: Organization.

    2 official profile link(s) (sameAs).

  • ✗

    Freshness signalsmedium

    No published/updated date found.

    Fix: Show a 'last updated' date and add dateModified to your structured data.

  • ✓

    Trust pages (E-E-A-T)medium

    Links found to all three: about, contact and privacy.

Structured data 100%

Machine-readable facts for rich results and AI.

  • ✓

    JSON-LD present & validhigh

    2 JSON-LD block(s): WebSite, SearchAction, Organization, ContactPoint.

    All blocks parse correctly.

  • ✓

    Required propertiesmedium

    Key types include Google's required properties.

  • i

    Breadcrumbslow

    Home page – breadcrumbs not needed.

Performance 50%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

  • ✓

    Server response (TTFB)high

    410 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).

  • ✓

    HTML sizemedium

    89 kB of HTML.

  • ✓

    Compressionmedium

    Compressed with gzip.

  • ✗

    Render-blocking resourceshigh

    1 blocking script(s) and 8 stylesheet(s) in <head>.

    Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.

  • ✗

    Scripts & third partiesmedium

    33 script tag(s); files loaded from 8 other domain(s): maxcdn.bootstrapcdn.com, googletagmanager.com, fonts.googleapis.com, use.fontawesome.com, static.wixstatic.com, ajax.googleapis.com….

    Fix: Remove unused tracking and widget scripts; every third party adds connection time.

  • ✗

    Imagesmedium

    18 image(s).

    11 without width/height – can cause layout shift (CLS).

    15 image(s) after the first three aren't lazy-loaded.

    5 use WebP/AVIF or responsive srcset.

    Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.

  • !

    Cachinglow

    Cache-Control: no-store, no-cache, must-revalidate

    Fix: Set Cache-Control so browsers and CDNs can reuse the page.

  • i

    HTTP/3low

    Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.

Security 96%

Visitor safety signals that browsers and Google check.

  • ✓

    HTTPScritical

    Secure HTTPS with no mixed content.

  • ✓

    HTTP → HTTPS redirecthigh

    http:// redirects to https://.

  • ✓

    HSTSmedium

    HSTS: max-age=63072000; includeSubDomains

  • !

    Security headerslow

    Present: nosniff, Referrer-Policy, clickjacking protection.

    Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).

  • ✓

    Server fingerprintlow

    No X-Powered-By header (server: cloudflare).

Mobile & accessibility 83%

Usable on phones and by everyone – Google indexes the mobile version.

  • ✓

    Mobile viewportcritical

    viewport: initial-scale=1.0, width=device-width

  • ✓

    Image alt textmedium

    All 18 images have alt text.

  • ✗

    Form labelsmedium

    4 of 5 form field(s) have no label.

    Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).

  • ✓

    Tap-to-contactmedium

    One-tap contact: phone and email.

Local SEO 33%

Signals that help you appear in Google Maps and 'near me' searches.

  • ✗

    LocalBusiness markuphigh

    No LocalBusiness structured data.

    Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.

    On Wix: Fill in your business info in Settings, then add the code from our schema generator under the page's SEO → Advanced SEO → Structured data markup.

  • ✓

    Contact details on pagemedium

    A UK phone number is shown.

    No postcode found (fine for service-area businesses).

    An email link is shown.

  • ✗

    Map & directionslow

    No map or directions link.

    Fix: Add a Google Maps directions link so customers can find you.

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

Want these fixed for you? XKey is made by IceWork, a Blackpool web studio. IceWork builds fast websites that pass every check here – a 3-page site with domain and a year's hosting is £350 all in.